Connecting the clubs to create an effective and financially sustainable talent pathway
Establishing a pioneering scouting system to identify and recruit elite talent early
Creating shared playbooks for the clubs based on proprietary centralised data and research insights
Driving innovation and industry-leading performance, over both football and commercial functions, in the clubs, through the use of leading-edge technology and digital tools
Connecting the clubs to create an effective and financially sustainable talent pathway
Establishing a pioneering scouting system to identify and recruit elite talent early
Creating shared playbooks for the clubs based on proprietary centralised data and research insights
Driving innovation and industry-leading performance, over both football and commercial functions, in the clubs, through the use of leading-edge technology and digital tools
